Now... that's a good question!
You won't find it in the dictionary...
If you Google it you'll get around ½ a million hits...
If you Wikipedia it you'll find a long explanation or two...
The simplest way to explain it is it's the act of ‘popularising science' - making it fun, engaging and digestible. You can now get yourself a degree in it and you can make a living from it (just!).
Science communicators act as brokers between science and the public, and command a wide range of communication tools.
It involves all sort of neat stuff, like producing popular science writing, creating films and documentaries, running public science classes and workshops, organising science festivals, museum and roadshow exhibitions - all with a science and technology flavour.
You do not really understand something unless you can explain it to your grandmother
Albert Einstein
Many scientists are excellent communicators, but sometimes the profession can do with a little help!
This is where the PūkekoBlue team can make a difference!
