Pūkeko Blue >> the iridescent cerulean hue depicted in the plumage of the antipodean wetland rail species: Porphyrio melanotus

Why say it with 16 when you can say it in 2...(words that is!)

We humans tend to be a wordy bunch - particularly if you're dealing with the science, political or legal professions!

In this age of eroded attention, ‘alphabet noise' blurs the message and alienates your audience, wasting time and pixels.

Write less and engage more with the crisp, creative copywriting and storytelling services of Pūkeko Blue.

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Pūkeko Photo Credit: Nadine Hall-Lowe

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